I had the great honor of story and scripting the 100th anniversary for video. My strive was to make it a seamless journey through time with a promise towards the future. As an additional note, for pitching it, I storyboard sequence the story (and it stayed almost exactly as you see it here) entirely in Midjourney. This concept beat out several others, including competition from outside agencies.
Released 4/15 and achieved 14.1M impressions & 3.5M video views as of 4/30.
Cat Trial 14 I joined after it was a bit underway, I guided the story to a place that felt right for our Centennial. Previous to my joining, it had the museum elements, but ended with the machines going to a portal and teleporting to the future (a logitistical and cost mess). I pivoted us to more direct ending: our Centennial machines (the grey at the end) join the installation.
Additionally, I shared on-site directing, which divided amongst 2-3 concurrent units, depending on the stakes of the shots.
Current youtube viewcount: 2.4 million