Role: Concept, script
I had the great honor of my concept, story, and script being chosen to execute for Caterpillar 100th anniversary for video. My strive was to make it a seamless journey through time, defining ourselves through the century and pivoting to a promise towards the future. As an additional note, for pitching it, I storyboard sequence the story (and it stayed almost exactly as you see it here) entirely in Midjourney. This concept beat out several others, including competition from outside agencies. We produced this video across several locations partnering with outside teams and a director.
Released 4/25 and achieved 24.1M impressions & 6.7M video views.
Role: Concepting, story, on-site co-directing
Cat Trial 14 I joined after it was a bit underway, I guided the story to a place that felt right for our Centennial. Previous to my joining, it had the museum elements, but ended with the machines going to a portal and teleporting to the future (a logitistical and cost mess). I pivoted us to more direct ending: our Centennial machines (the grey at the end) join the installation.
Additionally, I helped on-site directing in Tucson, which divided amongst 2-3 concurrent units, depending on the stakes of the shots.
Released 1/25 and achieved 97.6M impressions & 42.4M video views.
Role: Concept, on-site direction, editing direction, copy
For the 100th, the agency was invited to pitch a series of ideas that brought the moment to life — one that I had amongst others was the idea of using our machines to dig out out 100th logo. I traveled onsite to complete the shoot, working with talented outside drone vendors Skycandy to capture this, then worked with their editor to piece together the resulting product. A :15 of this video was also shown on a Time Square billboard on the day of 100th celebration.
Role: Copy, on-site co-directing, edit directing
An individual associated with a dealer approached Cat with the idea that they had made custom hockey sticks and 3d printed pucks, and was it an NHL opportunity for us. So, as part of our ongoing There Is No Off Season campaign we flew to Nashville and filmed this one-of-a-kind video on the Predators rink.
Role: Concept, on-site directing, in-edit direction, script, voiceover
This short video was produced for the holiday and involved stringing lights across several machines. It was used across social channels for holiday celebration content, and created several spin off pieces.