I had the great honor of story and scripting the 100th anniversary for video. My strive was to make it a seamless journey through time with a promise towards the future. As an additional note, for pitching it, I storyboard sequence the story (and it stayed almost exactly as you see it here) entirely in Midjourney. This concept beat out several others, including competition from outside agencies.
800,000 youtube views
~4Million total impressions
51% over google’s benchmark
Cat Trial 14 I joined after it was a bit underway, I guided the story to a place that felt right for our Centennial. Previous to my joining, it had the museum elements, but ended with the machines going to a portal and teleporting to the future (a logitistical and cost mess). I pivoted us to more direct ending: our Centennial machines (the grey at the end) join the installation.
Additionally, I shared on-site directing, which divided amongst 2-3 concurrent units, depending on the stakes of the shots.
Current youtube viewcount: 2.4 million