Design — Brennan McDowell

This project was an exercise in resourcefulness: we were unable to collect any new footage, everything had to be reused footage. So how do we make a bunch of b-roll compelling? I came up with the idea to have it all “rewinding” to “before” the race, when Caterpillar machines take the ground and carve the paths that “you” (the viewer) enjoy so much. AKA, before it starts, Cat helps make it possible. There’s so few ways to reuse footage into an entirely new narrative, but this worked out well!