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Brennan McDowell
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Brennan McDowell
Home
Portfolio
Caterpillar Inc.
Potbelly's
Dom's Kitchen & Market
Ocean Spray
Pearle Vision
SCJ
Starbucks
Kimberly Clark
Tyson
AI Art
Music Video
People
Design
Things
Film Noir Lord of the Rings
Photography
West Coast
East Coast
Japan
Europe 1
Europe 2
Midwest
Personal Creative
I wrote a book
I designed an RPG
Mentions in the Media
About Me
Home
Folder: Portfolio
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Caterpillar Inc.
Potbelly's
Dom's Kitchen & Market
Ocean Spray
Pearle Vision
SCJ
Starbucks
Kimberly Clark
Tyson
Folder: AI Art
Back
Music Video
People
Design
Things
Film Noir Lord of the Rings
Folder: Photography
Back
West Coast
East Coast
Japan
Europe 1
Europe 2
Midwest
Folder: Personal Creative
Back
I wrote a book
I designed an RPG
Mentions in the Media
About Me
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Another part of the Centennial that I led was creating (directing, storytelling with vendor partners) this one hundred logo reveal. In addition we collected footage at three other sites (Malaga in Spain, and Edwards in Illinois) and created a massive trove of content for these locations to leverage during their events.

As part of this reveal event, on the 16th of April, this video was played in Time Square.

This project was an exercise in resourcefulness: we were unable to collect any new footage, everything had to be reused footage. So how do we make a bunch of b-roll compelling? I came up with the idea to have it all “rewinding” to “before” the race, when Caterpillar machines take the ground and carve the paths that “you” (the viewer) enjoy so much. AKA, before it starts, Cat helps make it possible. There’s so few ways to reuse footage into an entirely new narrative, but this worked out well!